NaijaGists.com is one among the several news websites
and blogs cropping out of Nigeria in the past few years.
Usually, Nigerian news websites are run by a team of
writers or editors, an online community of
professionals, or an individual who knows and does it
all. Naija Gists is probably run and managed by a single
individual or a small team.
As aforementioned, it doesn't look like a big team of
professionals are running the show at NaijaGists.com.
And you get this feeling because the site looks less
like a news website and more like a news blog. The site
has a structure and layout that blogs are usually known
for. However, on the positive side, the website has
categorized its write-ups well, which are showcased well
on the primary menu bar.
A blog doesn't necessarily mean bad or lame
design/structure. In fact, there are many popular sites
that started small and went on to become big. However,
unlike Naija Gists, those famous blogs started well, in
terms of their overall design and structure. They looked
less like half-cooked blogs and made visitors believed a
team of professionals was at the helm of things.
Unfortunately, NaijaGists.com's design is anything but
professional. The colors and their gradients only add to
As far as content goes, this is not a conventional news
site. In fact, it's hard to call the website as a news
portal. Most of the reporting is done on light and less
formal topics such as weddings, jokes, fashion, etc. The
site is obviously catering to the youth, which it is
doing a fairly decent job of. The site has a good
following on social media sites such as Facebook,
Twitter, etc. However, Naija Gists is not the only
youth-centric information portal online for Nigerians.
In fact, there are quite a lot of them that are doing a
much better job of it. Naija Gists has gotten itself a
start but it needs to do a lot of catching up, if it's
serious about sustaining and thriving.
Some serious topics such as politics and health are also
being covered on the site but those aren't getting the
best seats in the house. Moreover, those particular
sections aren't as comprehensive as they should be.
Also, you may notice there are too many sub-categories
for a site that does not have on-roll a full-time writer
team. Therefore, for more consistency and better
synergy, it would be better if NaijaGists.com cuts out
some of the sections and focuses on topics that it
really relishes or is passionate about.