Fashion In Nigeria
underestimate the fashion talent in Nigeria, but it is a hotbed
for progressive designs. Fashion in Nigeria focuses on
diversity. It is not abnormal to see designs that borrow from
traditional styles while others have religious undertones. In
short, Nigeria is a place where fashion flourishes, and it is
The country's fashion industry is growing in many ways. At the
moment, it is gathering more participation and trying to help
in-country designers get more exposure, which is only going to
help increase revenue for the country. The industry is quite
large, and a successful entry into the fashion world would mean
jobs for designers, models, hair stylists, cosmetologists, and
even fashion journalists, just to name a few.
Of course, this has been a steady battle because fashion has
been dominated by Western fashion and European fashion. One of
the biggest issues is that many cultures outside of Africa think
that only functional clothes are worn in countries like Nigeria.
Still, it is clear to see that fashion in Nigeria is exciting.
One aspect that is quite different from fashion around the world
is that many regions in Nigeria and throughout Africa are not
afraid of using decorative tools such as skin painting,
scarring, tattooing, or jewelry to highlight a particular look.
The industry is quite lively, and it actually touches on both
men and female fashion in a way that the Western world does not.
It is encouraged for men and women to wear clothes with
interesting accents such as embroideries, though that is just
one example. It might sound unorthodox, but business men and
women do not normally wear suits to work but rather
traditionally inspired styles.
The international world is not completely ignoring the
fashionistas coming out of the country. Some publications are
read by people around the world, such as Flair West Africa or
Another exciting development, thanks to this spotlight on
fashion, is the rise of entrepreneurs in Africa. Some have
pointed out that many of the designers and entrepreneurs making
their mark in the world have been female. This is great to see
when many societies are dealing with some form of inequality at
the expense of women.
There is no doubt that this world is rather new; in fact, some
of the most prominent fashion houses have just been established
such as Duro Olowo (2004) or Deola Sagoe (1989). Still, it is an
exciting step for fashion in a culturally rich country.